The subconscious effect of colour is a hot area of psychology research, in part because marketers try to use colour to hook us on whatever they're trying to sell. New research, published on Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved. Link
February 6, 2009
Blue for creativity? Red for detail?
The subconscious effect of colour is a hot area of psychology research, in part because marketers try to use colour to hook us on whatever they're trying to sell. New research, published on Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved. Link
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment